Ondřej Vácha - marketingový stratég
Czech Republic / Company ID 01642456
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The development and execution of marketing strategies aimed at successful entry and long-term operations in foreign markets.
Completed projects
| Project | Export marketing strategy – Wild & Coco brand entry into the German market |
|---|---|
| Client | Wild and Coco |
| Year | 2023 |
| Description | A comprehensive export marketing strategy was developed and implemented for the client, focused on the entry and stabilization of the Wild & Coco brand on the German market. The project included market and competition analysis, separation of analytical management of the Czech and German markets, setting of separate KPIs and optimization of the e-commerce structure according to German search demand. The implementation included a reworking of the communication strategy with regard to the specifics of the German market (emphasis on trust, transparency and education), restructuring of performance campaigns (Google and Meta), implementation of CRM automation and stabilization of the distribution network (B2B partners and regional distributors). Within six months of the strategy implementation, there was a demonstrable increase in export turnover on the German market by more than 80%, stabilization of cooperation with a key distributor and creation of a scalable model for further expansion. |
CONTACTS
- Address
-
Ondřej Vácha - marketingový stratégBc. Ondřej VáchaBroskvoňová 839Kutná Hora28401Czech Republic
- Contact person
- Ondřej Vácha
- Phone
- +420720104112
- ondrej@ondrejvacha.com
- WWW
- www.ondrejvacha.com
Language skills: English