Bloomfield Brand Studio

Czech Republic / Company ID 14144514 +

Visual identities / Strategy & Brand Positioning / UI & Web Design / Copywriting & Naming / Motion design & Animation / Photography

Completed projects

Project	CzechInvest — visual identity
Client	Agentura pro podporu podnikání a investic CzechInvest
Year	2022
Description	Agentura pro podporu podnikání a investic Czechinvest — part of the Czech state administration, a link between the state and the private sector. Support for investment, innovation, business development. This is just a short list of what CzechInvest has been doing for thirty years. The brief was clear — to adapt the visual communication of the agency to its activities. These have been growing at a rapid pace in recent years and the visual expression simply could not keep up. The redesign of the communication builds on the original colour scheme, new logo and diagonal morphology to reflect the dynamism and speed that are typical and key to the environment of business, investment and innovation. We are also building on different types of blending, as a symbol of the connection between the activities of the government, entrepreneurs or start-ups.