LADA

Czech Republic / Company ID 67324711 +

Fashion designer Lada Vyvialová Tomečková regularly designs collections of original models presented in the Czech Republic and abroad. She was the first to work with nanotechnology, which has brought unparalleled benefits to her clothes and is systematically changing the view of a sustainable approach to fashion. Since 2015 she has been running the design studio LADA by Lada Vyvialová. She designs for clothing brands, where she often acts as a strategic consultant, and collaborates with Czech and international companies for which she creates nano clothing.

Completed projects

Project	AUVERSUM
Client	LADA
Year	2023
Description	The AUVERSUM collection represents a whole new reality of dressing. It combines virtual technology with fine art. The result is a dress made of smart material whose technology you can not only see, but also control. The magic is hidden in LADA's nanomaterial, in which Helena Lukášová has imprinted her authentic artistic style, hidden in the digital elements of a three-dimensional virtual digital scene. The dress itself, made of this fabric, resembles a unique work of art. Its three-dimensionality and virtual form is activated at the moment of using a smartphone. It opens up a world of augmented reality through the AUVERSUMFashion&AR mobile app, emerging from the dress in front of you.